GlossaryRevenue

Revenue

The company's revenue as a line in its own pane below the chart, by default over the last twelve months at each point. Right below the candles you can see whether the business is growing, stagnating or shrinking, and where analysts see it going in the coming quarters.

What is drawn

Each point on the line is the revenue for the twelve months up to a quarter end. At the end of a fiscal year that is the annual revenue, at the other quarter ends the sum of the four most recent quarters. The line starts with the oldest fiscal year available, usually about four years back.

Each value is placed on the day it was published, not at the end of its quarter. Apple's June quarter, for example, was reported on July 30; only then did the market know the number. Drawn at the quarter end, it would appear on the chart a month too early, and a price reaction to the report would look as if the revenue had been known beforehand. Where the report date is not known, the line places the value after the quarter end by the company's usual gap between quarter end and report (35 days if no reports are known).

Between two reports the line runs as a monotonic cubic curve, not as a staircase. It hits each reported value exactly, rises or falls between two points only as far as they are apart, and invents no peaks. Where the values turn around, it runs flat through the point. Filled dots mark the reported figures.

Good to know

  • Stocks only. Funds and ETFs do not report revenue; in the menu they appear with “no data” and the reason.
  • Quarter turns wavy for companies with strong seasonal business. For the trend, 12 months is the calmer choice.
  • Between two reports the curve is a smoothing, not a reported figure. Only the dots are exact.
  • In replay, the line only shows what had been reported up to the replay time, and no estimate.
  • New figures appear after the company's report; the estimates change continuously with the consensus.

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